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Mercer Now Books Downtown Macon's Middle-Size Stage, and the Fall Calendar Shows It

"Maybe if you could sell out Fickling Hall, but you couldn't really do a dent in The Grand, right? The Capitol kind of gives that middle ground to be able to work from." Julia Morrison is Mercer University's Director of Arts Marketing & Community Engagement and associate executive director of the Piedmont Grand Opera House. She said that to The Macon Newsroom in February. She was explaining why the university bought the Capitol Theatre on Second Street. Eight months later, her line is also the best guide to your November and December calendar.

One operator now books downtown's small, mid-size and large rooms, and it sets their dates so the rooms don't compete with each other. The other venues in town keep their own schedules. If you know which is which, picking a night out gets a lot easier.

Three Rooms, Three Sizes, One Operator

Mercer already managed the county-owned Piedmont Grand Opera House at 651 Mulberry Street and Fickling Hall in the McCorkle Music Building on campus. The Capitol filled the gap between them in size.

Venue Approximate capacity Where
Fickling Hall about 200 Mercer campus
Robins Financial Capitol Theatre 400 to 600 382 Second St., downtown
Piedmont Grand Opera House about 1,000 651 Mulberry St., downtown

Morrison gave those capacities in the same Macon Newsroom interview. She also said Fickling Hall "was starting to get maxed out" because the music school keeps adding performances. Mercer's event brochure grew from about 50 listings in 2019 to about 70.

Mercer's announcement says the Capitol and The Grand are jointly managed. You can see it on the Capitol's ticketing page, which lists its box office at 651 Mulberry Street. That's The Grand's address.

The Middle-Size Room Almost Had No One Running It

The Capitol opened as a bank in 1897 and became a movie house in 1916. Before this year, the Moonhanger Group had run it as a performance venue for about a dozen years. The Macon Melody reported that Mercer paid $329,000 for the building on Dec. 31 and $21,000 on Jan. 9 for the green room lounge behind it. Mercer spokesperson Larry Brumley told the Melody the deal was a bargain sale, well below the building's appraised value.

The Melody also reported that the purchase came at NewTown Macon's urging. The organization argued that "if it closed it would not be a good thing for the community." Most Mercer-owned property is tax-exempt, but Brumley said the theatre will stay on the tax rolls. Robins Financial Credit Union signed a multi-year naming sponsorship, and the ticketing page now lists the venue as the Robins Financial Capitol Theatre.

The room had a busy spring under Mercer. Brent Cobb's South of Atlanta Fest ran two nights there on May 1 and 2, with Tobacco Road, American Aquarium, Kristina Murray and Brent Cobb & The Fixin's. On May 16, WGXA reported a phone-free Phoebe Bridgers pop-up there, the seventh stop on her surprise solo tour, with wristbands handed out first-come, first-served. A national act booking an unannounced show in a 400-to-600-seat room is exactly the kind of night Morrison described.

How the Coordination Shows Up This Fall

Morrison described the scheduling goal to The Macon Newsroom: "you're not competing for the same type of audience on the exact same night." Look at the December listings for the two downtown rooms and you can see it working:

  • Dec. 2: "Dolly Parton's Smoky Mountain Christmas Carol" at The Grand
  • Dec. 4: "Y'allmark Christmas" at the Capitol, 8 p.m.
  • Dec. 5: "O'Tis the Season" with The War and Treaty, Lamont Landers and the ORF Allstars at the Capitol, 8 p.m.
  • Dec. 9 to 13: Nutcracker of Middle Georgia, in its 41st season, at The Grand
  • Dec. 19: Christmas with John Berry at The Grand

That's five holiday shows across two rooms two blocks apart, and no two fall on the same night.

November 13 is the one night both rooms are busy. "Broadway: Mystic Pizza" plays The Grand on Nov. 12 and 13. On the 13th, Mercer's 2026–27 music brochure lists the Mercer Jazz Ensemble's "Uptown Funk at the Capitol." A touring Broadway musical and a university jazz ensemble usually draw different crowds, which fits Morrison's "same type of audience" wording. The jazz date is also the first of the two Capitol bookings the ensemble announced for this academic year. Those student concerts were part of Mercer's reason for buying the building.

Everyone Else Books Independently, So Some Nights Pile Up

The Macon Centreplex, the Douglass Theatre, Society Garden and Grant's Lounge each set their own calendars. That's why some nights this fall have several good options at once and others have none.

Friday, Oct. 30 is the biggest pileup. Jon Pardi plays the Atrium Health Amphitheater, Macon Music Revue plays Grant's Lounge at 9 p.m., and Ashes plays Society Garden. Nov. 13 picks up a third option on top of the two Mercer shows: Aaron Lewis brings his Acoustic Origins Tour to Macon City Auditorium.

Here's the rest of the calendar outside Mercer's venues, week by week:

  1. Oct. 31: "The Screams of Passion" at the Douglass Theatre.
  2. Nov. 5: Brantley Gilbert at the Atrium Health Amphitheater.
  3. Nov. 7: The 5th Annual Essence of Poetry at the Douglass. Society Garden has "Nashville Nights: A Night of '90s Country," and Marcus D. Wiley plays The Grand.
  4. Nov. 12: "Whose Live Anyway?" at Macon City Auditorium, on Mystic Pizza's opening night.
  5. Nov. 14 to 16: Lace Larrabee at Society Garden on the 14th, "Waiting to Ex-Hell" at the Douglass on the 15th, and the Macon-Mercer Symphony Orchestra's second concert of the season at The Grand on the 16th.
  6. Nov. 21: "I Married a Musician" at the Douglass and Guardians of the Jukebox at Society Garden.
  7. Nov. 27: The free Macon Pops Christmas Spectacular at First and Poplar Streets at 6 p.m. Black Label Society, with Zakk Sabbath and Dark Chapel, plays Macon City Auditorium the same night.
  8. Nov. 28: "This Christmas" at the Douglass.
  9. Dec. 3 to 5: "Heavy Hitters of Comedy: Legends and Laughter Tour" at City Auditorium on the 3rd, and "Samson et Dalila" at the Douglass on the 5th.
  10. Dec. 12: The Allman Brothers Family Revival at Macon City Auditorium.

Grant's Lounge also has a weekly schedule that doesn't depend on touring dates: an open jam on Wednesdays, karaoke presented by Fresh Produce Records on Thursdays, and a jam session on Sunday nights. Venue calendars change, so check the venue's own page before you buy tickets or make dinner plans around a show.

What the Spring Already Holds

The Grand's 2026–27 Broadway subscription continues after Mystic Pizza with "The Wiz" on Jan. 4 and 5, 2027, and "Hadestown" on Feb. 28, 2027, with matinee and evening shows. Subscribers get presale access to selected add-on performances and can renew the seats they already hold. At the Capitol, the Mercer Jazz Ensemble returns March 19 with "Some Skunk Funk."

Mercer also announced lobby expansion, restroom upgrades and facade improvements for the Capitol, describing the work as minor and as not interrupting shows. For the largest shows, Macon-Bibb's replacement Macon Arena on the Coliseum site is expected to open in late 2028, according to the county.

At AF Realty Group, we follow Macon's calendar because we live it too. If you're showing friends or family around downtown this season and want an easy plan, like dinner on Second Street before the Capitol or a walk over to First and Poplar for the Pops on Nov. 27, ask us. We're glad to share what we know about the blocks around these stages.

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